Tracking and analysis tools

  1. Facebook

If you visit our Facebook fan page, Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, collects, stores and processes your personal data in accordance with Facebook’s privacy policy. You can find the privacy policy here:

https://de-de.facebook.com/policy.php

As part of the “Facebook Insights” function, Facebook may provide us with the following categories of data in anonymized / statistical form for the purpose of measuring performance and optimizing our Facebook presence:

  • Predefined interactions on our fan page
  • Timestamp
  • Country/city of the user
  • HTTP language code
  • Age/gender group
  • Previously visited website (so-called referral URL)
  • End device of the user
  • Facebook user ID (if logged in)

With regard to the processing of Insights data, there is joint responsibility between Facebook and us, under which Facebook has assumed primary responsibility. This concerns the processing of Insights data and the implementation of data subjects’ rights. Please therefore contact Facebook directly regarding all obligations under the GDPR with regard to the processing of Insights data. We will forward any requests we receive in this regard to Facebook. Further details on this are set out in the Joint Controller Addendum, which you can find here:

www.facebook.com/legal/terms/page_controller_addendum

You can find more information about Facebook Insights here:

https://analytics.facebook.com/features/list#automated_insights

www.facebook.com/legal/terms/information_about_page_insights_data

Facebook Custom Audience / Facebook Pixel

We use the visitor action pixel of the provider Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2 D02 X525, Ireland (“Facebook”) on our website. The remarketing tag or tracking pixel from Facebook was implemented. Facebook and we are jointly responsible for data processing.

The Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the display of ads (so-called “Facebook ads”). A user can also be tracked across several websites. We use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”).

With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes (“Audience Insights”) by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Facebook pixel is a JavaScript code that sends the following data to Facebook:

  • HTTP header information: including IP address, web browser information, page location, document, website URL and end device of the web browser (computer, smartphone, tablet, other) as well as date and time of use
  • Pixel-specific data: Pixel ID and Facebook cookie data including your Facebook ID (this is used to link events to a specific Facebook advertising account and therefore associate them with a Facebook user)
  • Additional information about the visit and about standard and user-defined data events.

Further information can be found here.

We also use the additional function “automatic extended adjustment”. Data such as first and last name, place of residence, e-mail addresses, telephone numbers or Facebook IDs of users are transmitted to Facebook in encrypted form to form target groups (“Custom Audiences” or “Look Alike Audiences”). This also includes data from non-Facebook users and from users who are not logged in to Facebook when they visit our website. This also allows website visitors who have deactivated the storage of third-party cookies to be identified.

If no Facebook cookies are stored in your browser, you will not be assigned to one of the user groups referred to as “Custom Audience”. However, if the Facebook ID contained in the Facebook cookie has been assigned to a Facebook user, Facebook assigns this user to a so-called “Custom Audience” based on the rules we have defined.

According to the case law of the European Court of Justice, we are jointly responsible with Facebook for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Facebook provides the associated IT infrastructure and the website of the social network and is generally the primary point of contact when it comes to the processing of your data on the social network pages (e.g. information or deletion). However, you can also assert your statutory rights against us. In this case, we will forward your requests to the operator of the social network.

If data is transferred outside the European Union (EU) or the contracting states to the Agreement on the European Economic Area (EEA), Facebook obliges the recipients (including the US company Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) to comply with an appropriate data protection standard on the basis of so-called EU standard contractual clauses. In addition, a transfer to a third country may also take place on the basis of the recognition of an adequate level of data protection by the European Commission.

We use the Facebook pixel to display the “Facebook ads” placed by us to Facebook users who have shown an interest in our online offering or who have certain characteristics that we transmit to Facebook (so-called “custom audiences”).

The legal basis for the use of Facebook Custom Audience is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Further information on this can be found here and in Facebook’s privacy policy.

2. instagram

If you visit our Instagram channel, personal data will be stored and processed by Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as the provider of Instagram, in accordance with Instagram’s privacy policy. You can find the privacy policy here:

https://help.instagram.com/519522125107875

We use the statistics service Instagram Insights for the purpose of designing and continuously optimizing our pages to meet your needs. This service records your activity on our site and makes it available to us in anonymized statistics. This provides us with information about, among other things, the interactions of our fan page visitors, the views of our page, the reach of posts, information about the activity of our subscribers and information about the countries and locations from which our visitors come, as well as statistics about the gender ratios of our visitors. It is not possible for us to draw conclusions about individual users or access individual user profiles.

3. social plug-ins

We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn. Personal data is transmitted to the respective plug-in provider with the help of a button and stored there.

The respective plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f GDPR.

Data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. In the case of US providers, transmission takes place in the USA; these have submitted to the EU-US Privacy Shield:

www.privacyshield.gov/EU-US-Framework

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers provided below. There you will also receive further information on your rights in this regard and setting options to protect your privacy:

  • Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA
  • twitter.com/privacy

4. google analytics

Some of our websites use Google Analytics to analyze and improve their use.

Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The legal basis for the processing of data with the help of Google Analytics is Art. 6 para. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension “_anonymizeIp()”. This shortens the IP addresses (so-called IP masking). A reference to specific persons can therefore be ruled out. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that even in the exceptional cases in which Google transfers personal data to the USA, there is an adequate level of data protection.

Information about Google: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information on Google’s terms of use:

www.google.com/analytics/terms/de.html

More information on data protection from Google:

www.google.com/intl/de/analytics/privacyoverview.html

5. google fonts

We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When accessing our website, the visitor’s web browser establishes a direct connection to these servers. Among other things, the visitor’s IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework

Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Further information on data protection at Google:

https://www.google.com/policies/privacy/

6. google maps

We use Google Maps on some of our websites. This allows us to show you interactive maps directly on our website and enables you to use the map function conveniently. By using Google Maps, data is transmitted to Google in the USA, including your IP address.

You can prevent the transmission of data to Google by deactivating JavaScript in your browser settings. In this case, however, you will not be able to use Google Maps on our website.

The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework

Information about Google:

Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

More information on Google’s terms of use:

www.google.com/analytics/terms/de.html

More information on data protection from Google:

www.google.com/intl/de/analytics/privacyoverview.html

More information on the terms of use of Google Maps:

www.google.com/intl/de_US/help/terms_maps.html